No Gloves for Sale: Why Homeowners Miss the Best Time to Buy Windows

No Gloves for Sale: Why Homeowners Miss the Best Time to Buy Windows

You never seem to be able to find gloves for sale when you need them. That’s because when people buy and when people need are two very different things. Same goes for new windows.

We’ve all been there. It’s late (but not that late) in the winter. You find yourself scrambling to get ready for a ski trip or a kid’s sledding outing and discover that among the 389,000 gloves you find around the house, not a single one has a matching partner. So you hop in the car, head to Target, and start looking for what should be the most obvious type of item to sell in the dead of winter: winter clothing.

But instead you find Easter dresses. You look around the clothing racks and see spring everywhere: t-shirts, skirts, jeans, and loads and loads of brightly colored items . . . none of which will keep your hands warm in the snow. You’re lucky if the clearance racks and bins have anything resembling winter gloves.

Usually you’d be excited at the thought of warmer weather, but instead you’re tearing your hair out wishing someone had the common sense to actually sell winter clothing in the winter, crazy as that sounds. Why? Why in the name of frostbitten fingers is it so difficult to find something you need in the season you actually need it?

It’s because consumers buy things (and retailers sell things) ahead of season. We buy and sell on emotion and fear and worry and hope and anticipation . . . perceived need over actual need. We buy the 2015 model of cars in 2014. We buy Christmas decorations in November (or October . . . shudder). We buy winter hats and gloves when the temperature drops below 50.

And we buy new windows in the spring and summer.

But when do we need new, energy-efficient, well-sealed windows the most? In the midwest, the answer is unquestionably the winter, especially winters like this one has been. They’re important year-round, of course, but no season can rival the nastiness of a 50 mph wind blowing its -65 degree windchill into your living room. It’s funny, though, the majority of people don’t think to replace their windows while it’s cold.

But we still replace windows when it’s cold.

Cold? Snow? Perfect.

We actually love installing windows in the cold because our customers notice the difference right away. But we do have to work extra hard to convince people winter is a great time do buy and install new windows. That’s one of the reason we have our marketing crews working door-to-door in the snow. We help people identify needs (windows and attic insulation) that don’t necessarily correspond to their emotional or perceived needs (think spring, think spring, curse Mother Nature, think spring).

One of the most frequent objections we hear in the field is, “I want to wait until it gets warmer.” It is a perfectly natural thing to think: “I don’t really want to cut a hole in the side of my house during a blizzard.” But the process is quicker than you’d think; we can replace a window in minutes.

Winter is actually the perfect time to replace windows (or gloves) even if it’s not the most popular time. The good news is, Kraz isn’t Target and windows aren’t gloves. We have great deals on windows during the winter, and even though winter is almost over, our great sales and promotions are not.

Don’t wait for it to warm up outside. Make it more warm and comfortable in your home today by requesting a free estimate on our beautiful, energy-efficient windows. If you need gloves, we can’t help you. But we can make it so you don’t need to wear gloves in your living room.

By | 2017-01-08T21:52:41+00:00 February 21st, 2014|Uncategorized|Comments Off on No Gloves for Sale: Why Homeowners Miss the Best Time to Buy Windows